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Resilience Week

7-11 November 2016

 

What is Resilience Week?

Emergencies can happen at any time. With a few small steps people can prepare their family, home and businesses for the unexpected things that can cause disruption to our daily lives. The campaign aims to prepare Scottish communities for the kind of things that can happen because of an emergency.

During this week we want to:

  1. support the work, processes and people who are in place to make our nation, our regions, our communities, our businesses and our homes more resilient to the situations that disrupt daily lives.
  2. encourage everyone to think about what they can do to be better prepared.

 

What is Resilience Week doing?

We are aiming to create and share information about anything and everything that helps make individuals, families, communities or businesses better prepared for the events which create a significant disruption to daily lives.  This includes:

  • What to do in the event of severe weather.
  • How to ensure your health is resilient.
  • Businesses thinking about how to deal with events that impact on smooth operations.
  • Reducing the potential risk from cyber crime.
  • What are the simple steps we can take to prepare.
  • The information sources which can used to highlight there is a potential risk.
  • Advice from various experts on actions that can be taken before, during or after particular emergency events.

 

How is Resilience Week being promoted?

Through a unique partnership with the Bauer Radio Network in Scotland, the Life Matters feature will be focusing on the topic of resilience. In addition, we are working with 100 local newspapers across Scotland to cover the question of "what is resilience", highlight the work that has been done to date and what individuals can do to make themselves or their household better prepared.

Plus, the Ready Scotland social media pages on Twitter and Facebook will be releasing a series of articles looking at the work the Scottish Government and our many partners are undertaking to create a resilient country. We will be covering a range of topics and key messages:

  • Monday: what is resilience?
    • Resilience is about taking steps to prevent emergency situations and being in a better position to deal with them.
    • Resilience is the responsibility of countries, communities, businesses and families.
  • Tuesday: preparing for severe weather
    • Winter is the time of year when severe weather is most likely to disrupt daily routine but it can happen year round.
    • Whether it is rain, snow, wind, ice, flooding or a combination of these, severe weather can disrupt.
    • It is important to stay informed, be prepared and think about those who might be more vulnerable in your community.
  • Wednesday: staying safe online
    • No one is immune to cyber risks and being constantly connected brings increased threats of fraud and abuse.
    • The risk applies to businesses and individuals.
    • There are simple steps which can be taken to reduce the risk and ensure you stay safe online. Steps such as having strong passwords, downloading security updates and remembering that if an offer is too good to be true, it probably is.
  • Thursday: business resilience
    • Ensuring businesses are thinking about how to avoid or reduce disruptions to their business.
    • Promoting resilience to their staff.
  • Friday: health resilience
    • The health service has processes and procedures to deal with potential public health threats.
    • It is important that everyone takes steps to improve their personal health resilience by taking actions such as getting their flu jab when it is recommended for them, eating healthy and having appropriate supply of medicines required.
    • Having the knowledge to help others, such as knowing how to perform CPR when called upon.

However, we want to turn up the volume about resilience even higher and this is where you can help.

 

How you can get involved?

By using our toolkit. 

This toolkit is designed to give stakeholders and partners, including local authorities, police, health bodies and businesses the tools to support and promote the campaign through your organisation’s communications channels.

You can play a key role in spreading the key messages in the core campaign among your staff, patients, customers and general public via external media relations.

We want to make it as easy as possible for you to do so, which is why this toolkit provides an overview of the campaign narrative including key messages and facts and figures. We will also provide a template press release, web copy and suggested social media posts in a word document to coincide with Resilience Week.

There are plenty of opportunities for you to raise awareness in local media and social media about what your organisation is doing to help people prepare for an emergency during Resilience Week.

These include:

  • Put an article on your website that shows what you are doing to address resilience. Share the article via your social media channels using #ReadyScotland.
  • Provide an article that can be published on readyscotland.org and share the link via your social media channels with #ReadyScotland.
  • Any newsletters or e-newsletters that you issue to customers could include details on what resilience preparations you are making.
  • Run an event for your staff on a resilience theme.
  • Issue a short press release to your local newspaper or radio station with a picture and spokesperson.

Also, if you are willing to write a resilience-linked blog article that can be published on readyscotland.org or potentially used as part of our local press activity, please contact julie.watt@consolidatedpr.com or call 0131 240 6420.

The Ready Scotland team will be working to draw together all the content created around Resilience Week and sharing across our social media channels.

By bringing together examples of best practice in resilience we can spread the knowledge and make a positive contribution towards making Scotland, our organisations and our population better prepared.

Campaign Assets

Campaign materials are available to download via this link.

 

Post Resilience Week

All content that is created for Resilience Week will be re-used to promote key messages as part of the increased volume of activity on Ready Scotland social media channels that is planned from 14 November to end of January 2017. The planned weekly theme schedule is as follows:

  • 14 November - In the home
  • 21 November - Travel
  • 28 November - Online/Cyber
  • 5 December - Winter
  • 12 December - Community
  • 19 December - Preparation for festive season
  • 26 December - no activity
  • 2 January - Health/First Aid
  • 9 January - Business
  • 16 January - Utilities (resilience in utilities networks and who to contact)